Posts Tagged ‘publishing’
In the January 2009 Atul Gawande wrote Getting There from Here, a piece in the New Yorker about health care reform. In it, he explored how “path-dependence,” in the social science sense, makes reform harder. Despite our most idealized visions of a health care system we could build, had we only a clean slate, what has happened in the past so tethers us down that it becomes hard to see how to get from here (a broken system) to there (that shiny utopian system). It seems so obvious and stupid sounding at first: “the past impacts the present,” but whenever I am frustrated with an old system, it does me good to remember Gawande’s analysis, and path dependence. I find this paradigm shockingly relevant in several areas – old friendships, website redesign, or pondering the craziness that is scholarly communication. There is value in envisioning an idealized new system; but once those ideal plans are drafted, one has to in some ways let go, step back, and try to think about how to get there from here.
In my current issues in collection development class, we were challenged to think about scholarly communication. Let’s pretend we were unencumbered by history, and Universities and research was just starting up today: how would scholarly communication be changed?
Before I jump in to the imaginarium, a brief bit about scholarly communication. I’ve written about it before, but it is a complex system with vagaries of all sorts, especially variable from discipline to discipline. If you happen to be an academic and feel so moved to tell us about how scholarly communication works in your part of the world, please leave a comment. (The comment link is at the top of this post, not the bottom.) I’d also like to acknowledge the 2007 Ithaka report University Publishing in the Digital Age by Laura Brown, Rebecca Griffiths and Matthew Rascoff, a far better written, researched, and more authoritative rendering than I can do here.
If scholarly communication were starting today, it would be able to take into account contemporary information communications technology, like blogs, wikis, open notebook science, social networking, and functionality like rating, commenting, and group editing (such as you might find on a comment page in Wikipedia). Instead of print journals and their concomicant, long timelines from solicitation, through peer review, to publication, scholars could publish independently on blogs. In the prestige economy, however, there would likely still be a desire for editorial control and peer review. Processes could be managed entirely online: authors upoload content, editors review, publishing staff send electronic invitations to reviewers, reviewers remarks are saved and viewed by the original author who makes changes, publication happens online. This builds off today’s model of scholarly communication, only mediated by CMS or other publishing technology.
More interestingly, technology could enable different and transformed kinds of scholarly communication. The process of peer review could be opened up entirely, where “preprints” (which would need to be renamed, obviously) could be published and then articles both ranked and commented upon; author revisions could then be “finalized” and the process archived like a Wikipedia talk page (can you tell I like that example?). And yet this still doesn’t go far enough – what if technology was moved “upstream” in the scholarly process, where scholars were collaborating in wikis and other computer-supported collaborative environments? Would the concept of the journal article even continue to persist?
The practice of scholarly communication, were it to be built over, would have to take into account not only scholarly process but the tenure review processes that reward scholars, and what counts as “work,” and how those committees know that said “work” is valuable. And goodness, that’s enough right there to make anyone’s head spin…
What do you think? What would you change, imagine, or hope for if the world got one big “do over” when it comes to scholarly communication?
ACT ONE – Wherein the merits of book-less libraries are discussed
Scene: apartment occupied by two grad students; living room in mild, nearing-end-of-semester disarray. It is late, dark outside. The weather is cold and rainy, and a cat purrs in the corner. LIS Grad Student lounges on a couch, reading from a laptop. Enter Fine Art Grad Student, tired, smelling of lithography, but only slightly inky.
Fine Arts student, indignant: “What the hell? I think that’s wrong.”
LS: “Oh yeah? Why’s that?”
FAS: “Well, libraries are supposed to be full of books, right? I mean, what is this school doing in the library if not reading?”
LS: “They’ve got meeting spaces, a cafe, and three flat screen TVs. Squishy chairs, and the students all get laptops upon entering school. Oh, and they circulate e-reader devices, too. Obviously a private school.”
FAS: “Doesn’t sound like my high school…come to think of it, I don’t even remember if my high school had a library. Still, why even bother to call it a library? What do you think – is a library a library without books?”
LS: “Well, I know it would probably get my ALA card revoked, but I don’t have such a strong, negative reaction to it. I mean, look at use. What good is a library if nobody uses it? You don’t even remember yours. I know my high school had a library, but I was only ever in it to sit and talk with my friends; what studying I did away from home was at the public library. And not like the school library was great – it was tiny and the books all seemed really old and out of date. And as a library worker, I know school libraries often only have a handful of staff, one or two librarians, maybe – and it must be an insane amount of work to purchase, shelve, manage circulation – not to mention being an effective instructional partner for teachers, working with IT, managing database subscriptions, making the case to your administration for your existence, you know… ”
FAS: “But what about kids who don’t learn well from e-reading? I hate reading on my computer.”
LS: “Sure. Just because the library doesn’t have books doesn’t mean kids won’t still read them, and have to read them. Our books for English class were always kept by the English teacher, anyway…they weren’t even run through the library as far as I know. In fact, when we had textbooks that were given to us for a class, it was always the teacher who checked them out to us, and they didn’t have library call numbers on them. Not to mention I had to buy my books myself for my AP classes.”
FAS: “Don’t kids need a quiet place to study?”
LS: “But during the school day when the school is open, how much time are you even open to study? Aren’t most kids by-and-large in class? And do you need books surrounding you to study? What good is a library at providing study space if it isn’t open after school building hours anyway?”
FAS: “Good points. And I guess if the point is to get kids into the library, it might make more sense to make it appealing…”
LS: “And I see that, you know, the user isn’t always right. I mean, we could get kids into libraries by providing them beer and video games, but it’s not always in their best interests to just give them what they want. And yet it’s not like this new kind of library isn’t supporting learning – it sounds like college to me, a little – you know, like a dorm lounge or something. You have groups meeting for classes, kids reading, kids watching TV, and someone snoring in the corner.”
FAS: “Yeah…but even in college when you had the lounge, there was still a big quiet library to go hide in and get your work done.”
LS: “True. Good point.”
ACT TWO, Wherein the author abandons the dialog and gets back to normal blogging voice
I had the above conversation (more or less) with my husband the other night after reading and thinking about e-books, libraries without books,Barnes&Noble’s provision of free e-books within their stores on Nook readers (of course), and privacy issues surrounding e-books. It all got me wondering if e-books are disruptive to libraries, in the sense of disruptive innovations (see both Clay Christensen and Innovation Zen for more on this concept).
If we consider that disruptive innovations take two forms, per Innovation Zen:
“A sustaining innovation hardly results in the downfall of established companies because it improves the performance of existing products along the dimensions that mainstream customers value.
Disruptive innovation, on the other hand, will often have characteristics that traditional customer segments may not want, at least initially. Such innovations will appear as cheaper, simpler and even with inferior quality if compared to existing products, but some marginal or new segment will value it.”
I’ll start off with a few disclaimers, because I believe Christensen’s original theory has a lot to do with economics, and the tangle of libraries and economics is messy: publisher sells to library, library “sells” to an administration/government (insofar as it is funded by the administration of a college, or a government, in the case of public libraries), and yet libraries also “sell” themselves to their patrons. (This is a slippery mess for traditional economic theory, and don’t get me started on issues of library administration, accountability, demonstrating value, marketing…)
Disclaimers aside, when it comes to the library – patron relationship, or even the book – reader relationship, e-books may be considered sustaining innovations in that they add value (you can now read your book without visiting the library – simply download it! You can also now “search” your book in a digital way. AND you can get a whole lot of books on your e-reader, an added value in that you’re not lugging physical copies around). Is this a stretch when it comes to this being “along the dimensions mainstream customers value” – perhaps. I believe the above argument makes sense, but find the “added value” a stretch – is an e-book an added value or an entirely new product? I am inclined to say they are indeed new products- and if they are, then they could fall more soundly in the area of being a disruptive innovation.
E-books look like disruptive innovations in that they (especially initially, in the last 10 – 15 years) have not been something the patron has, by and large, wanted. Surely e-books appear inferior – even with all the innovations of the Kindle and now iPad, issues of readability, ability to annotate (see the Princeton study on e-readers in the college classroom), and even the issue of comfortability (feel of books, ability to flip through them, books-as-treasured-objects, books as scholarly output in the Humanities, et al). And yet is demand beginning to grow and change? The growth of the e-reader market may seem to indicate yes. And to continue following the above description, e-books would indeed (at least appear) cheaper, simpler, and of inferior quality; though for libraries, e-books are not per se cheaper nor simpler given our current systems (i.e. no “First Sale” with e-books, and libraries often have to rely on vendors to deliver e-book content.) To finish going through the definition of disruptive innovation, “some marginal or new segment will value” e-books – that marginal and new segment being those who use e-book readers, those who are affluent enough to have such technologies at hand, and even, some might say, tech-forward folks looking to explore the new ways of reading and interacting with information.
So what? What do we do if e-books are disruptive technologies for the printed book, and therefore for the library? Why does this matter?
- First and foremost, I say librarians, readers, and book-lovers ought not panic. If e-books can expand access to information, help make reading easier or more appealing, and potentially save books from the (often more FUD than truth) assertions that books are less and less popular and that they can only be preserved digitally, hooray! Then we should embrace e-books and explore their possibilities. AND, we can relax a little – the rise of the e-book does not necessarily mean the disappearance forever of the printed book.
- This matters for librarians and consumers because we want to keep books and their content affordable and as accessible as possible. If we truly believe in e-books as disruptors, then we need to be fighting like hell for accessibility and funding so that the benefits of “First Sale” are not lost to history. What happens to ILL in a world of e-books? How do libraries begin to circulate e-book readers? Should libraries have a hand in, or even start developing our own readers? Should libraries be in the business of publishing with more earnestness, if the Serials Crisis will spill over into an E-books Crisis?
What do you think? How could e-books as disruptors affect libraries, books, reading, publishing, and the future?
For tonight’s blog post, I’m going to address the following prompt, which is part of a course I’m taking at GSLIS taught by Dorothea Salo.
“How do you do your reading these days? Include as many of your sources of textual material as you can think of. What activity pattern emerges? What do you think your pattern, writ large, means for publishing?”
A day in the life of my (reading) eyes might look like this:
- Wake up. Grab the Blackberry (yes, while still in bed). Scan my email. Delete the crap immediately, respond to urgent things that can be dealt with immediately and briefly.
- Read the news online, mostly just skimming the New York Times, perhaps checking the Boston Big Picture.
- Read blogs and journal articles for assigned for school – I am in four masters-level classes, so this is most of what I read. I do all my reading on my computer, though I do hand-write notes in notebooks. I make a PDF of all my readings (if they are not already in that form – for example, a blog post), and I highlight, mark-up, and annotate the PDF on the computer using Adobe Acrobat Pro. While I am an active social bookmarker at Delicious, I need the physicality of marking up a text (even if it is only on the laptop monitor), and I am also guarding against link rot, blog deletion, and losing the quick thoughts, associations, and connections I make while reading. As one of my colleagues (Trevor, you know who you are) similarly expressed, I am loathe to print out anything from online – be it a 20 page scholarly journal article or a one page fact sheet. I also notice that I am more wont to look up references, search out facts, follow links, and “leave” my reading than I would be in a book. If a reading mentions a case I don’t know, I stop mid-sentence to look it up online. If a blog post has a relevant link that looks more interesting than the next sentence, I follow it. While I almost always return to the original text, I do follow these rabbit trails often.
- If I happen to be in a coffee shop, on a campus building, or elsewhere about town waiting to meet someone, I’m likely to pick up and skim a print edition of The Daily Iowan and/or Little Village. I am more likely to read something online on my Blackberry, though – provided it loads at a decent pace. It is not uncommon for me to read a printed something that’s handy while I wait for things to download on my phone. (And yes, iPhone friends, yours is probably faster. I know, I know. Pbht!)
- Throughout the day, I’ll check and read my email, and check in on social media, reading a little about friend’s comings and goings. I mostly check Twitter and Facebook – about half the time on my Blackberry, half the time on my laptop. I use TweetDeck as a client. Here, too, I follow links and will look up names, ideas, concepts mid-stream.
- I also read textbooks assigned for class, and I currently spend a lot of time using e-textbooks from O’Reilly that I’ve downloaded.
- I try to read every issue of the New Yorker from cover to cover – not including the events listings, of course. I do this before bed, or in my leisure time. While some may say the Internet has killed reading, I still love to get into the magazine’s texts. I love the physicality of that magazine, and consider reading it to be a major hobby.
- I still buy and read books – though not many these days. I often ask for books for gifts. For instance, as a Malcolm Gladwell fan, I know that I’ll likely want to own a copy of all his books. I asked for What the Dog Saw for Christmas, and got it – in hardback. I haven’t actually been able to read it yet, but I will.
What pattern emerges? I am reading more and more off digital surfaces, and less off paper. I am also seeking convenience – I’ll read what I can while something else loads; I will often not wait long or not read something I can’t access on my phone (unless it is required for school, naturally!). I also see a pattern emerging that I need to be able to quickly control and organize my info – filing/deleting/starring my gmail; moving my scholarly PDFs around into organizational systems that fit my work; adding and dropping RSS feeds often. User interfaces that are fast to use are also important.
What might this brief study into my own personal reading habits mean for the publishing industry, if we’re to assume I am indicative of your modern reader?
For the academic market, having online texts will be important. I’d love to be able to buy a textbook, but also have access to download chapters at a time on my computer. It could also be wise for academic publishers to invest in developing and pushing document and citation management systems, as managing the files and metadata for my scholarly library can be a chore (I tried Zotero, but had to give up due to proxy server issues. I’m now on to, and enjoying, Mendeley). Mind you I don’t WANT publishers in this business, but I suspect that the real service academics are going to need will be around personal information management. I like the ability to buy an O’Reilly book as an e-book – it’s convenient and one less physical book I have to keep track of; yet I still can access the information on my computer. And please, please, please, make those online interfaces (websites, databases) usable. Really. Hire me to do your user testing. Just hire someone, anyone. Unacceptable, clunky, difficult to use interfaces must go.
For the mass market publishers, I’m not sure what my reading habits would indicate. I do buy far fewer books now than I did at one time. Perhaps going the route of anthologizing content – like The series of “The Best American…” (short stories, essays, et al) from Mariner Books – would cater to busy readers like myself who will take the time to read an essay or short story in one sitting, but are too busy to commit to a full book.
What do you think? What do your reading habits bode for publishing?